Google Ads seem to be everywhere, don’t they? That’s because they are! Potential customers use Google services and Google-related sites after interacting with the company website.
Remarketing is a way to reach people who have at one time or the other interacted with your mobile app or website. You can then set your Google ads in a way that retargets these audiences and position your ads before them. This action increases in the least the visibility of your website.
Ad remarketing can help you attract customers and visitors through Google or partner websites. Advertisers can also offer bait elements such as free downloads, free trials, promos, and discounts.
The Benefits of Remarketing:
- Analyzes campaign performance(s)
- Generates free multi-media ad campaigns for your products/services
- Automated bidding to help win the auction at the lowest possible price
- Allows narrower, more focused ads
- Reengages people who have shown interest in your business by showing them ads of your products/services while they search elsewhere online
In this way, the customer has interacted with your product/service again, making them more willing to finalize a purchase.
