The Google Ads Manager is the platform for Google Adwords, AdSense and AdExchange, created in 2018 to manage your advertising board. It monitors your advertising campaign and gives helpful information on how your budget is being spent and related keywords to bid for. As a Florida based leading digital agency, we are proficient in Google Ads Manager.
It manages and supports adverts, particularly for large businesses with multiple direct and third-party networks. On a more specific note, through the Google Ads Manager, you can create, manage, evaluate, and obtain a report of all your advertising campaigns through different media.
The core elements of an Ad Manager include reporting and management but also forecasting. In forecasting, the advertisers can predict where to focus the next ad campaign to get better results. The inventory elements include Ad units, Placements, and Key values.
The Google Ad Manager provides the following services for your ads campaign:
- A centralized platform to monetize your business web inventories such as sites, blogs, apps, games, and videos
- Ad revenue management through direct sales and click-through-related metrics
- Use of third-party networks in competition for ad inventory
- More granular insights through complex reporting
